VIEWSTER brings quality movie content to Toshiba Places

VIEWSTER on Toshiba TVs

The catalogue of classic and current Hollywood movies, award-winning independent films and TV series offered by the cross-device video on demand service VIEWSTER is among the major attractions launched to users of Toshiba Places.

Toshiba Places, a content and service platform built on the model of a shopping mall, currently enables Toshiba PC, Laptop and connected TV owners in European territories to access a variety of offers from quality partner providers.

VIEWSTER will form a centrepiece of the high interest Video Place, which will be complemented by areas including News Place, Game Place, App Place and Services Place.

“We are delighted to partner with Toshiba to launch the multi territory VIEWSTER video on demand service on Toshiba Places”, said Richard Ganter, SVP Strategic Partnerships, Viewster AG. “Ease of navigation, and an exceptional movie content offering to suit all consumer segments will ensure Toshiba’s users enjoy seamless access across multiple devices via VIEWSTER platforms.”

VIEWSTER ready to support Toshiba Places expansion

With its single sign-on, Toshiba Places will expand during 2011 to include availability in an increasing number of European countries and via additional Toshiba devices. VIEWSTER’s cross platform delivery, wide territory presence and service localisation make it an ideal partner to support this expansion.

“VIEWSTER’s team have been very responsive to our needs“, said Thomas Teckentrup, General Manager Software and Services, Toshiba Europe. “They have turned around a customized, cross-platform service for Toshiba Places within a short time and across multiple devices. The availability of a localized service in our main markets is also a true partnership asset to us.”

VIEWSTER. Fresh content plus entertainment for expatriate Toshiba users.

VIEWSTER adds action, comedy, thriller and other popular genre new release movies (along with further hit TV series) to its catalogue on a continuous basis. Some 20 percent of the VIEWSTER catalogue is refreshed each year, with each title being offered for at least 3 months. As a result, Toshiba Places users will benefit from a consistently varied and exciting choice of viewing. Wherever possible, consumers purchasing Toshiba’s connected TVs, set top boxes and other devices will also be able to enjoy VIEWSTER’s day and date releases and free, advertising supported, content.

Users in expatriate communities will also be able to enjoy VIEWSTERS’s top quality minority content via Toshiba Places, with VIEWSTER offering access to outstanding Turkish, Russian and Arabic movies and drama series.